Target Group

Union Officials

Course Content

The course will cover topics relating to the application of behavioural economics to unions and unionism. It will include an introduction to behavioural economics, an understanding of their theory around human behaviour, and best-practise experimentation. The course will also cover the application of behavioural economics to the union context, including introducing a motivation model for participating in unions and an understanding of value propositions and their development.

Key Learning Outcomes

At the end of the course participants will:

·       Have a basic understanding of behavioural economics and human behaviour

·       Be able to identify the 3 primary factors that influence human behaviour and conceptualise a model of behaviour for any given problem.

·       Be able to develop a plan for designing and implementing a behavioural experiment

·       Be able to identify the key categories of motivation for participation in unions and identify which ones are most relevant for their union and the employees they can represent

·       Create a value proposition for active participation within their organisation.


12 - 13 August from 1:00pm-5:00pm (AEDT)

Please ensure relevant approval has been granted by your union in accordance with its rules and elected official and note the cost of this course is $260.00 (GST inclusive).