Don't miss this new and significant thought piece about unions. Chris Walton and Belinda Moore will present their soon to be released paper, Rise! Harnessing the Collective Spirit and Collaborative Power of Unions to Empower Australian Workers. They confront the seismic shifts faced by unions and challenge unions to change, in recognition more of the same will not enable unions to achieve their critical role in society.  Drawing on decades of experience working with unions and associations around the world, a practical framework to achieve success will be outlined.   Be warned- it will be confronting but will also be inspiring. They chart a way forward outlining what is necessary to survive and thrive in this challenging environment.  

Launch of the Innovations Series: 

Thursday 7 May, 2:00pm-4:00pm: Online broadcast presentation.
Belinda Moore and Chris Walton will be launching their paper,Rise! Harnessing the Collective Spirit and Collaborative Power of Unions to Empower Australian Workers. You will need to register to access the broadcast presentation. Register here.


If you had already registered for the Innovations Conference you will be automatically registered for this launch event.

About the speakers

Belinda Moore has assisted thousands of not for profit organisations with their strategic and membership challenges. She has frequently presented internationally to not-for-profits on organisational strategy and membership growth and is the author of three books: The Membership Machine, Membership Fundamentals and the Membership Managers’ Handbook.

Chris Walton is well known in the Australian union movement for his 34 years’ experience working with unions driving initiatives to achieve change and growth. He was one of the founders of the Organising Works programme and while Assistant Secretary of the ACTU coordinated the community and ground component of the Your Rights at Work campaign. He has led Professionals Australia through a transformational change process as CEO. He is now CEO of the Union Innovation Hub.

This live-streamed event will be followed by online facilitated breakout discussion groups where you will meet and discuss what the challenges and suggested actions means for your union and for our movement. In the months following the launch, the proposed workshop topics for the conference will be explored with a series of interactive webinars, generally held each Thursday afternoon, 3pm-4:30pm.

Soon you will receive details and registration will be open for the first block of six webinars for the Innovations series.

We’ve taken this opportunity to make the content of the proposed conference more accessible to a wider audience in our movement – and lowering the cost to participate. We encourage all union leaders and staff to register and join in the presentation and discussion on 7 May.

Topics to be explored in the Innovations series include:

  • Analysing your audience, segmenting and creating personas
  • The role of branding
  • Personalised content and experience
  • Retention: How to ID at risk members and track engagement
  • New member onboarding and automated member journeys
  • Creating new services: The importance of, and building, value propositions.
  • Online communities: what are they and how might they help
  • Practical ways to cut unfinancial membership in half
  • Alternative membership packages - their potential & risk
  • Lower cost recruitment through digital member journeys, marketing automation and advertising
  • Scaling up young worker organising
  • Innovations in engaging with CALD communities
  • New thinking on delegate development
  • Digital tools to help organisers and achieve accountability
  • Technology reducing servicing load – incl. machine learning.
  • Incorporating digital with field and online organising
  • How to cut resources required for backend processing
  • Online joining and payment gateways
  • Best practice finance and procurement collaboration
  • Data driven decision making
  • Project Management and management reporting

Innovations series – register now for first bloc of webinars

Earlier this month, we announced the Innovations Series – a programme of weekly interactive webinars which aim to throw a sharp focus on specific challenges facing individual unions today.  Registrations are now open for the first bloc of 6 workshops to run from 14 May to 18 June 2020: register here.

As previously advised , the Innovations Series, will be launched on Thursday 7 May, 2:00 pm – 4:00 pm AEST, when Belinda Moore and Chris Walton will be launching their paper, Rise! Harnessing the Collective Spirit and Collaborative Power of Unions to Empower Australian Workers. Attending this online event is free but RSVP essential – please register here.

The presenters of these online workshops, from within and beyond the union movement, have hands-on experience with their topics, and will take a variety of approaches with their presentations. Rather than lectures, they will use compelling examples and case studies to map out experiences and where appropriate will use collaborative tools to illustrate and guide participants through exercises.

The registration fee for each of the workshops is $20.

The first bloc of six webinars of the Series and links to register are below. Any updates to the full programme will be kept on the event page here.


1. An approach to Member Journey Mapping in the Union Movement

Thursday, May 14, 2020: 3 pm – 4.30 pm AEST

Presented by Simone Rosser, Member Experience and Insights Manager, Australian Council of Trade Unions

Not all members are the same – so how can thoughtful research and building personas help?  This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey.


2. Lessons Learned with Unfinancial Member Calls

Thursday, May 21, 2020: 3 pm – 4.30 pm AEST

Presenters include Ben Moxham, and Alex Manning, Australian Council of Trade Unions

Retention is the other – equally important - side of the growth coin. Participants in this webinar will hear from the presenters who will sharing some of our movements most well-developed contact centre retention strategies.


3. New Member Onboarding and Automated Member Journeys

Thursday, May 28, 2020: 3 pm – 4.30 pm AEST

Presenters include:  Blair Wigley, Digital Development Officer and Anthony Bieniak, Digital Campaigner, CFMMEU – Manufacturing Division

For many unions the first three years of membership are when members are most at-risk of leaving. This workshop will explore marketing automation tools that can be used in combination with insights about members to craft efficient and effective onboarding and member journeys.


4. Alternative Membership Packages: their Potential & Risk – Case Studies

Thursday, June 4, 2020: 3 pm – 4.30 pm AEST

Presenters include Paul Davies and Aaron Takizaad, MEAA

90% of Australia's working musicians are contractors. Musicians Australia is the vehicle that MEAA employee musician members developed to organise the non-employees - the 90% - the gigging musicians who often aren't paid when they play and who earn less than 55k a year.

The MA plan was developed after 6 months research, engagement and testing. Launched in December 2018, it is an industry organising strategy directed to the issues most important to musicians and dependent on membership growth and leadership for success.

Using social media methods of engagement and a wide range of tools as well as traditional organiser systematic contact and union education, membership among non-employee musicians has more than doubled on a long-term growth trend.


5. Using new tools and strategies to organise to scale with few staff– case studies

Thursday, June 11, 2020: 9 am – 10.30 am AEST

Presenters include: Adam Kerslake, Organising Director, Professionals Australia

The capacity of new tools for members to organise remotely and online means a clever strategy using list-building and online follow-up means worker organising can be scaled up dramatically without an army of organisers.   This webinar will include case studies on an approach that integrates online and field, and will give participants examples of opportunities for rapid growth in key target areas.


6. New Methods of Engagement for Unions

Thursday, June 18, 2020: 3 pm – 4.30 pm AEST

Presenters include: Gillian Strong, National Campaign & Communications Coordinator, Australian Services Union - National Office

This webinar explores new strategies being deployed to engage members and improve retention using a combination of personalised communication, online learning professional development and support.

We encourage unions, their staff and officials responsible for innovation and growth to register and attend. For more information contact Ashok Mathew: amathew@actu.org.au.